Book Review: The Mobile Analytics Playbook

Mobile analytics

 

Mobile analytics experts Julian Harty and Antoine Aymer have teamed up to deliver a 161-page handbook designed to help you “enhance the quality, velocity, and efficiency of your mobile apps by integrating mobile analytics and mobile testing”.


Published in February 2016, the book unveils six practical ways mobile analytics and testing can improve the quality of your mobile apps.
1.Doing better testing
2.Using test automation
3.Applying static analysis
4.Scaling mobile testing
5.Processing and applying feedback
from users
6.Using mobile analytics
Julian Harty started his mobile app career in 2006 with Google and he has since dedicated his passion for
innovating mobile analytics to help improve software testing.
Antoine Aymer is market-driven technologist whose enjoys exploring how brands transform businesses to
create new, personal interactions. Aymer uses mobile to define QA product scope, development, and
implement global go-to-market plans.

Their combined expertise as a testing engineer and technology marketing strategist make for an engaging but
easy to follow handbook. The reader benefits from a well laid out plan about how analytics can be used in an
effective manner and utilize your data to the fullest potential. The idea of the guide book is to use gain insight
into your users and maximize the potential of the mobile app.

To download the full PDF of the book click here.

LogiGear Corporation

LogiGear Corporation provides global solutions for software testing, and offers public and corporate software-testing training programs worldwide through LogiGear University. LogiGear is a leader in the integration of test automation, offshore resources and US project management for fast and cost-effective results. Since 1994, LogiGear has worked with hundreds of companies from the Fortune 500 to early-stage startups, creating unique solutions to exactly meet their needs. With facilities in the US and Vietnam, LogiGear helps companies double their test coverage and improve software quality while reducing testing time and cutting costs.

For more information, contact Joe Hughes + 01 650.572.1400

LogiGear Corporation
LogiGear Corporation provides global solutions for software testing, and offers public and corporate software testing training programs worldwide through LogiGear University. LogiGear is a leader in the integration of test automation, offshore resources and US project management for fast, cost-effective results. Since 1994, LogiGear has worked with Fortune 500 companies to early-stage start-ups in, creating unique solutions to meet their clients’ needs. With facilities in the US and Viet Nam, LogiGear helps companies double their test coverage and improve software quality while reducing testing time and cutting costs.

The Related Post

Don’t make the mistake of assuming too many similarities. It is common knowledge that mobile applications don’t function in the same way as their web-based counterparts. The user experience is affected by a few other factors such as device and network capability. If you are building out a performance testing strategy for your mobile website ...
I am not a big fan of concepts which moves industry standards to IT. I am rather a Agile and Scrum guy. Managing multiple projects at once and trying to set a highest quality standard is a challenge and this book shows how industrial language can be translated into software development. I do not think that it ...
In the last issue on testing the SMAC stack we talked about the social and mobile aspects of testing. We will be referring to them in this article. In this issue part 2, we focus on the Analytics and Cloud aspect. The goal of this article is to understand a simple landscape of analytics and cloud.
To help testers gain an edge, here’s a list of free resources Mobile testing is making leaps and bounds of progress in the overall testing space. As this field is highly dynamic, a tester must constantly evolve and improvise his or her knowledge of mobile testing. To help software testers gain an edge, I have compiled the following list ...
Users aren’t likely to forgive and forget buggy apps. Mobile has big implications for business. The mobile experience is the customer experience, and you don’t get many second chances.
By focusing on test design, analyzing test requirements and optimizing the approach to testing, it’s possible to maximize mobile test automation cost effectively. In a previous article we outlined the importance of understanding the mobile ecosystem and test design for planning and executing mobile testing. The focus of this article is about efficient mobile test ...
What you need to know for testing in the new paradigm This two part article analyzes the impact of the Internet of Things (IoT) product development on traditional testing. Part one of this series starts with a wide view on the IoT, embedded systems and device development aspects of testing. Part two, to be published ...
I’ve spent the last six months or so testing mobile apps for both iOS and Android. Here’s eight of my key lessons learned: Automated UI testing tools for mobile apps are immature: whilst tools like WebDriver for automated UI testing of web apps are very mature, automated UI testing of native mobile apps is the ...
Will testers be among the first IT professionals to shift their toolset and workflows from desktops and laptops to tablets and smartphones? As I’m sure you already know, a monumental shift from desktop to mobile is upon us. Not only have consumer applications started leaving the desktop behind, but B2B applications are also starting their ...
iOS culture, even in many large organizations with skilled engineers, is behind on up-to-date testing practices. Agile development has long been all the rage; indeed, in most modern development shops the great agile methodologies are old hat. If you come from a software background like Ruby on Rails, Python, or certain Java niches, you may–until ...
Testing appears to be the least popular topic in Android development circles based on the relatively few books on Android app testing. Most tend to focus on development because, unfortunately (but true), application testing isn’t be something most developers think much about, or if they do, they don’t do it systematically (I’m guilty of this ...
What you need to know in order to have effective and reliable Test Automation for your mobile apps I realized that Test Automation interfaces are pivotal to effective and efficient Test Automation, yet very few people trying to test their mobile apps seemed to know how their automated tests connected with the apps they wanted ...

Leave a Reply

Your email address will not be published.

Stay in the loop with the lastest
software testing news

Subscribe