Mobile Trends by the Numbers

25% of Americans own a tablet. Up from 11% of U.S. adults in July of 2011 to 18% in January of 2012.
– Pew Internet & American Life Project

Nigeria has close to 100 million mobile phone lines, making it Africa’s largest telecoms market.
– Nigerian Communications Commission

Google plans to sell 200 million Android phones in Africa. It is estimated that by 2016 there will be a billion mobile phones on the continent.
– CNN

M-PESA is a mobile money transfer service launched by Safaricom, Kenya’s largest mobile operator, and Vodafone, in 2007. Five years later, M-PESA provides services to 15 million Kenyans (more than a third of the population) and serves as conduit for a fifth of the country’s GDP.

In Kenya, Sudan and Gabon half or more of adults used mobile money, according to a survey by the Gates Foundation and the World Bank.
– M-payment

There will be 212.2 million m-payment users in 2012 (up from 160.5 million in 2011), m-payments will total US $171.5 billion in 2012 (up 61.9 percent from $105.9 billion in 2011).

Gartner predicts that in 2016 there will be 448 million m-payment users, in a market worth $617 billion. Asia/Pacific will have the most m-payment users, but Africa will account for the highest revenues.
– Gartner (May 2012)

While the rest of the world dreams of mobile payment , in Japan it is already a way of life. 47 million Japanese have adopted tap-and-go phones in three years – this is one of the fastest roll outs of electronic products in human history.
– ComScore (February 2011)

 

Mobile usage in the United States, Japan and EU5 (UK, Germany, France, Spain and Italy)

Used connected media
United States Europe Japan
(browser, app or download) 46.70% 41.10% 76.80%
Used messaging
Sent text message 68.00% 82.70% 41.60%
Email 30.50% 22.20% 57.10%
Accessed financial services
Bank accounts 11.40% 8.00% 7.00%

Smart phone / device usage by operating system

The Emergence of Mobile Malware:

The World Quality Report, which is compiled each year by consultants Capgemini, software test specialist Sogeti and IT group HP, found that only 31% of 1,550 CFOs, CIOs, IT directors and quality assurance (QA) directors polled conduct tests of mobile applications. Even where testing of mobile software does occur it’s focused on performance rather than functionality or security.

Respondents acknowledged that security testing was only a priority for 18 percent of organizations.

According to a report by the FBI, as of October, 2012, a whopping 25% of employed U.S. adults say they have been a victim of malware or hacking on their personal electronic device.
“As more and more people around the world are adopting smartphones and using them to download apps, bank, and conduct business, there’s more and more of an incentive for criminals to attack phones like they’ve attacked PCs in the past,” he said.
-Kevin Mahaffey, CTO, Lookout

LogiGear Corporation

LogiGear Corporation provides global solutions for software testing, and offers public and corporate software-testing training programs worldwide through LogiGear University. LogiGear is a leader in the integration of test automation, offshore resources and US project management for fast and cost-effective results. Since 1994, LogiGear has worked with hundreds of companies from the Fortune 500 to early-stage startups, creating unique solutions to exactly meet their needs. With facilities in the US and Vietnam, LogiGear helps companies double their test coverage and improve software quality while reducing testing time and cutting costs.

For more information, contact Joe Hughes + 01 650.572.1400

LogiGear Corporation
LogiGear Corporation provides global solutions for software testing, and offers public and corporate software testing training programs worldwide through LogiGear University. LogiGear is a leader in the integration of test automation, offshore resources and US project management for fast, cost-effective results. Since 1994, LogiGear has worked with Fortune 500 companies to early-stage start-ups in, creating unique solutions to meet their clients’ needs. With facilities in the US and Viet Nam, LogiGear helps companies double their test coverage and improve software quality while reducing testing time and cutting costs.

The Related Post

A fully integrated test automation platform for mobile testing Mobile application testing is taking on greater significance as just about everything done on the desktop is transitioning to mobile. It’s taken a while for mobile testing in the consumer space to be made much of a priority. Now that sensitive data is being passed back ...
To ensure the success of an app, QA must be involved in all stages of development. Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process. To ensure the success of an app, QA must be involved in ...
I’ve spent the last six months or so testing mobile apps for both iOS and Android. Here’s eight of my key lessons learned: Automated UI testing tools for mobile apps are immature: whilst tools like WebDriver for automated UI testing of web apps are very mature, automated UI testing of native mobile apps is the ...
Will testers be among the first IT professionals to shift their toolset and workflows from desktops and laptops to tablets and smartphones? As I’m sure you already know, a monumental shift from desktop to mobile is upon us. Not only have consumer applications started leaving the desktop behind, but B2B applications are also starting their ...
Removing the barriers to move and better mobile testing. Over the last decade, application testing has continually proved itself to be an important concern. When done well, testing can drastically reduce the number of bugs that make it into your release code (and thus actually affect your users). In addition, good testing approaches will help your ...
  Mobile analytics experts Julian Harty and Antoine Aymer have teamed up to deliver a 161-page handbook designed to help you “enhance the quality, velocity, and efficiency of your mobile apps by integrating mobile analytics and mobile testing”.
Here’s some good news: Jonathan Kohl has a new book out titled Tap Into Mobile Application Testing. This is a Leanpub release and is still in Beta, but the beauty of buying through Leanpub – you get all the author updates as they make them! However I will be keeping an eye out for the print-on-demand ...
What you need to know in order to have effective and reliable Test Automation for your mobile apps I realized that Test Automation interfaces are pivotal to effective and efficient Test Automation, yet very few people trying to test their mobile apps seemed to know how their automated tests connected with the apps they wanted ...
Convergence of Social Media, Mobile, Analytics, & Cloud [SMAC] is one of the hottest trends these days. It is a major business agenda forcing organizations to rethink their strategies and increase technology investments in this direction.
In the last issue on testing the SMAC stack we talked about the social and mobile aspects of testing. We will be referring to them in this article. In this issue part 2, we focus on the Analytics and Cloud aspect. The goal of this article is to understand a simple landscape of analytics and cloud.
What you need to know to get started Introduction to mobile application testing Gone are the days when the telephone was an appliance that sat in a corner and had to ring to get our attention, or a computer was a machine only few people used — these devices are now an extension of our ...
A sampling of some free, online, and easy-to-use mobile device emulators that can help get you started with testing. ScreenFly A free, customizable tool to test your website on any screen size, including desktops, tablets, televisions, and mobile phones.

Leave a Reply

Your email address will not be published.

Stay in the loop with the lastest
software testing news

Subscribe